Siebel Business Analytics, from Siebel Systems is a comprehensive suite of advanced applications that help organizations leverage business intelligence. They enable organizations to more effectively manage their customers and business performance through insight-driven actions, quickly and cost effectively. More importantly, they enable users to understand how actions taken in one area of the business affects the performance of others.

Siebel Business Analytics are engineered to the unique information needs of Sales, Service, Marketing, Finance, Human Resources and Supply Chain business functions across a wide range of industries. They contain hundreds of pre-built metrics, reports and alerts as well as best practices gained through Siebel's thousands of enterprise implementations and partnerships with leading consulting firms.

Siebel Business Analytics Applications are built on the Siebel Business Analytics Platform, a next-generation business intelligence platform that delivers unmatched flexibility, scalability, and performance

Siebel Analytics is a tool that is used for analyzing the business data at each level. For example: sales person, sales manager, and sales executive.

Siebel Analytics allow an enterprise to measure and evaluate business performance across customers. It helps in analyzing past, present and future opportunities with the help of Dashboard Reports to determine actions required to meet the sales targets. With the help of Dashboard reports we can determine which products and customers are generating most revenue.

Siebel Enterprise Analytic Platform 7.7 includes Siebel Analytics Server for calculation and integration, logical business model and metadata management, and caching. Other components include the Intelligent Interaction Management module for data mining; Interactive Dashboard, which provides a portal interface to the data; Siebel Answers for ad hoc querying; and Siebel Delivers for sending alerts of changes in data.

Siebel Analytics is acquired by Oracle along with its Siebel acquisition. Oracle renames the product as Oracle Business Intelligence Enterprise Edition, or OBIEE.

Siebel Business Analytics is Siebel Systems' suite of business intelligence solutions. Siebel's analytics applications include sales analytics, call center analytics, marketing analytics, supply chain analytics, financial analytics, and workforce analytics. Siebel released Siebel Business Analytics 7.8 in October 2005.

For understanding Siebel Analytics in more depth one has to know the basic difference between OLAP and OLTP. OLTP stands for On Line Transaction Processing:

OLAP stands for On Line Analytical Processing
The data available at transaction side (Siebel Application) is OLTP and when that data is moved from transaction side for analyzing (Siebel Analytics) that becomes OLAP data.
OLAP brings into picture the concept of Data warehouse.
Data warehouse is a Relational /Multidimensional database that is designed for query and analysis rather for transaction processing. A data warehouse usually contains historical data that is derived from transaction data.
Another important concept when we are talking about to Siebel Analytics is ETL.

ETL stands for Extract, Transform, and Load. ETL is a concept that enables businesses to consolidate their disparate data while moving it from OLTP to OLAP and it doesn‘t really matter that that data sources are in different forms or formats.
The data can come from any source such as Oracle, SQL server, flat files, CSV etc

One important function of ETL is ―Cleansing‖ data. ETL consolidation protocols also include the elimination of duplicate or fragmentary data, so that what passes from the „E‟ portion of the process to the „L‟ portion is easier to assimilate and/or store.

Such cleansing operations can also include eliminating certain kinds of data from the process. If you don‘t want to include certain information, you can customize your ETL to eliminate that kind of information from your transformation. The „T‟ portion of the equation, of course, is the most powerful. ETL can transform data from different sources.

For Example: - Data in an Oracle CRM could be transformed right along with data from an SAP Marketing application, with the result being a common data from both the application.

Unbounded Solutions Offers the following Siebel Analytics Services: